Exhibition Design · Experience Design · Storytelling
2025
University Project
Context: University group project, created for MUC Vision 2026, a speculative urban festival.
Concept: An immersive fictional exhibition concept for the German lighting brand Occhio, translating the brand's philosophy of light as atmosphere, technology, and design into a spatial visitor journey.
Role: Group project — my contribution covered concept development, spatial/experience design, and AI-assisted image generation for the visual environments.
Process: The experience unfolds across three rooms — Spaceship, Nebula, and Future — each exploring a different dimension of light (technological precision, atmospheric emotion, visionary design). The pavilion, conceptually sited at Königsplatz in Munich, uses spherical forms and minimal materials to reflect Occhio's premium aesthetic.
Outcome: A concept combining exhibition architecture, spatial storytelling, and brand communication to demonstrate how light can shape perception and interaction.
